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Secondary service · fit-reviewed pilots

Local Meta campaigns with guardrails.

A small, measurable campaign pilot for established service businesses that already have a real offer, a service area, and the ability to follow up with leads.

Request a fit check →

Campaign setup is not automatic approval. Scope, fees, ad spend, and stop conditions are confirmed before any launch.

THE NON-NEGOTIABLES

Your account. Your budget. Clear approvals.

  • Your business owns the Meta account, data, audiences, and creative assets.
  • Your business pays Meta directly for advertising spend.
  • You approve the offer, copy, creative, budget, geography, and lead flow.
  • Management scope and fees are documented separately from ad spend.
  • No guaranteed leads, cost per lead, bookings, revenue, or return on ad spend.

WHERE THE PILOT FITS

Visual local services with a clear reason to act.

LandscapingProject transformations and seasonal offers
Exterior cleaningStrong before-and-after creative
Mobile detailingVisual proof and defined service radius
Junk removalUrgent need and simple quote request
Residential cleaningRepeat service and local targeting

FIT BEFORE SPEND

The campaign needs a business behind it.

A reasonable fit

  • Verified operating business and defined service area
  • One specific service or offer to promote
  • Rights-approved photos or video, or approval to create honest AI-assisted concepts
  • A working phone, form, or landing-page destination
  • Someone who can respond to leads consistently
  • A test budget the business can afford to lose without harming operations

Not ready yet

  • No clear offer, service area, or lead follow-up process
  • Requests for fake reviews, fake results, or misleading creative
  • A requirement to guarantee customers or revenue
  • No access to or ownership of the business's Meta assets
  • Regulated or restricted offers that need specialist compliance review
  • Pressure to launch without approvals, tracking, or a stop condition

A CONTROLLED WORKFLOW

Draft first. Launch only after approval.

Fit review

Confirm the offer, geography, economics, destination, follow-up process, and asset rights.

Campaign draft

Prepare audience logic, copy, creative directions, lead flow, budget cap, and tracking plan.

Written approval

The business approves the campaign details and pays Meta directly through its own account.

Measure and decide

Review delivery and lead quality against the agreed stop, continue, or revise rules.

START WITH THE FACTS

Request a campaign fit check.

Include your business, service area, offer, typical job value, current website or lead destination, available creative, and the test budget range you are comfortable funding directly with Meta.

Open the fit-check email →

Or call (925) 378-8917

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