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Does your homepage send the right signals?

Answer 12 plain-English questions. You’ll get a score and a prioritized action list for clarity, trust, mobile usability, and conversion.

Clarity · 01

Can a new visitor tell what you do within five seconds?

Your first headline should name the service or outcome—not just the company motto.

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Clarity · 02

Is your service area obvious without opening another page?

Local customers should not have to guess whether you serve their address.

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Conversion · 03

Is there one obvious next step?

Too many equally prominent actions force visitors to decide how your business works.

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Mobile · 04

Can mobile visitors tap your phone number to call?

A phone number rendered as plain text creates unnecessary friction.

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Trust · 05

Does the page show real evidence that you can do the work?

Useful proof can include authentic reviews, credentials, real work, or a transparent process.

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Trust · 06

Do visitors know what happens after they contact you?

Response timing and a simple process reduce uncertainty.

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Trust · 07

Are the images accurate about your business?

Stock or AI visuals should never be mistaken for completed work, customers, or employees.

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Mobile · 08

Does the page work without sideways scrolling on a phone?

Responsive design should protect content at narrow widths, not simply shrink it.

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Speed · 09

Does the useful content appear quickly on mobile data?

Heavy hero images, video, fonts, and widgets can delay the information people came for.

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Search · 10

Does the browser tab describe the service and location?

A title such as “Home” or only the business name misses useful context.

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Access · 11

Can people understand links and forms without relying on color alone?

Clear labels, contrast, focus states, and meaningful link text help more visitors complete tasks.

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Conversion · 12

Have you personally tested every contact action recently?

A polished page cannot convert if the form, phone link, or booking flow is broken.

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0 out of 100

Your self-assessment

Your homepage has a workable foundation.

This checklist is educational and based only on your answers. It does not inspect your website, measure search rankings, or predict leads or sales.